It’s finally happening: Apple’s keynote “Awe Dropping” starts today, 10 September 2025, at 6 PM Irish time (IST). Not GMT, not CET – Irish Standard Time is currently UTC+1.

Here’s what’s expected:

• iPhone 17 (6.1″) with faster A19 chip and upgraded dual camera

• iPhone 17 Air (6.6″) with ultra-slim 5.5 mm design and eSIM only

• iPhone 17 Pro (6.4″) with 24 MP front cam and MagSafe back

• iPhone 17 Pro Max (6.9″) with 8K recording and new “Techwoven” accessories

Also expected:

• Apple Watch Ultra 3 with satellite connectivity

• AirPods Pro 3 with heart-rate tracking and new touch-case

• Potential AI reveals – no confirmation yet

The new iPhone 17 Air may be the biggest design shift in years. Ultra thin, one camera only, possibly less battery – but powered by AI and performance-optimized hardware.

🎥 Watch the event live here:
👉 https://www.apple.com/apple-events/