Thinking, Fast and Slow by Nobel Prize winner Daniel Kahneman is widely recognized as one of the most influential books of the 21st century, having sold over 10 million copies. This ground-breaking psychology classic details Kahneman’s life’s work, which revolutionized our understanding of human behavior and decision-making. The book introduces the central concept that we make choices through two distinct modes of thought: System 1, which is fast and intuitive, and System 2, which is slow and rational.

Kahneman masterfully reveals how the human mind is frequently tripped up by various errors, cognitive biases, and prejudices, even when we believe we are acting logically. The profound exploration of the marvels and limitations of the mind offers readers practical, actionable techniques to help improve their judgment and decision-making skills in all areas of life. The book is available in Paperback – Big Book format, published on 10 May 2012.

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Key Details

• Title: Thinking, Fast and Slow
• Author: Daniel Kahneman
• Format: Paperback – Big Book
• Publication Date: 10 May 2012
• Genre: Psychology / Behavioural Science
• Key Concept: Two Systems of Thought (Fast/Slow)
• Impact: Over 10 Million Copies Sold